Sales Automation alternatives
Best Clay alternatives
Clay is best when you need a flexible GTM workbench and have someone accountable for data quality. The right replacement depends on why you are leaving: cost, workflow depth, team fit, missing automation, or a need for simpler operations.
Shortlist size
4
Reviewed options, connected to full verdicts and current pricing notes.
Switching from
Clay · 8.1/10 · from $167/mo
Alternative lenses
One shortlist, eight ways to filter it.
These modifiers belong together because they answer the same switching decision from different constraints.
Best overall
LeadMagic
The highest-scoring reviewed peer in the same category. Fit can still overturn the score.
Cheaper alternative
Common Room
Reviewed from $2,500/mo; check credits, seats, billing cadence, and add-ons.
Free alternative
No verified free-plan peer
A trial is not the same as a permanent free plan. Verify current signup terms.
Open-source alternative
No verified match
The current reviewed category does not establish a credible open-source replacement. API access is not open source.
French-market fit
Verify localization
Check French-language support, EU data terms, billing currency, and local support before treating a tool as France-ready.
For SMEs
FullEnrich
Prioritize manageable setup, honest entry pricing, and a workflow a small team can own.
For freelancers
Common Room
Favor low operator burden and avoid buying collaboration layers a solo user cannot use.
For agencies
LeadMagic
Client separation, inbox ownership, reporting, and repeatable provisioning matter more than the headline feature count.
The shortlist
Start with fit, then price.
Sales Automation
LeadMagic
Best for technical teams that want one shared credit pool across email, mobile, company, and signal endpoints.
- From
- $49/mo
- Setup
- Advanced
Best for
Technical GTM teams
Sales Automation
FullEnrich
Best for teams that need enrichment quality inside Clay, CRM, API, or phone-heavy outbound workflows.
- From
- $55/mo
- Setup
- Intermediate
Best for
Phone-heavy outbound
Sales Automation
Common Room
Best for companies with enough signal volume to justify a serious GTM intelligence platform.
- From
- $2,500/mo
- Setup
- Advanced
Best for
Signal-based selling
Sales Automation
Persana
Do not buy Persana as a standalone active tool; evaluate Rox or another current alternative.
- From
- Sunset
- Setup
- Advanced
Best for
Archived reference only
Buying criteria
What makes the cut.
The shortlist is intentionally smaller than the market. A tool belongs here only when its reviewed workflow overlaps the decision on this page.
- 1
Why leave Clay?
Actions/Data Credits can get expensive
- 2
Cheaper is total cost
A lower plan price can still lose once credits, mailboxes, seats, integrations, and operator time are included.
- 3
Change one bottleneck
The best alternative should fix the reason for switching without breaking the parts of the workflow that already work.
Side-by-side
The decision table.
| Tool | Score | Starting price | Best fit | Watchout |
|---|---|---|---|---|
| LeadMagic | 8/10 | $49/mo | Technical GTM teams | Requires endpoint planning |
| FullEnrich | 7.9/10 | $55/mo | Phone-heavy outbound | Slider pricing needs scenario confirmation |
| Common Room | 7.8/10 | $2,500/mo | Signal-based selling | Too expensive for casual outbound |
| Persana | 0/10 | Sunset | Archived reference only | Persana sunset on 2026-05-02 after joining Rox |
Read this before the demo.
The starting point in our latest review was $167/mo.
For smaller teams, compare setup burden before buying more capability than the workflow can use.
Free, open-source, French-market, agency, freelancer, and SMB fit are treated as buying filters on this page—not duplicate landing pages.
Keep exploring
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