The score is not a vibes spreadsheet.
OutboundXYZ is built around operator-fit scoring: what the tool does, what it costs to run, and who should skip it.
Outcome fit
Does the tool solve the job better than duct tape and wishful thinking?
Operator friction
How painful is setup, maintenance, routing, and team adoption?
Scale ceiling
What breaks when lists, inboxes, users, or clients multiply?
Commercial sanity
Is the price defensible once the first shiny demo feeling wears off?
Affiliate rule
Affiliate potential is not a scoring category. It may decide what gets reviewed first, but it does not decide the verdict.
The outbound tool memo.
One useful note when a tool is worth testing, skipping, or swapping out of your stack.