Sales automation comparison
Clay vs FullEnrich vs LeadMagic
Clay is a workflow workbench; FullEnrich focuses on waterfall coverage; LeadMagic exposes a technical data layer. They can compete, but they can also occupy different layers of one stack.
Shortlist size
3
Reviewed options, connected to full verdicts and current pricing notes.
The shortlist
Start with fit, then price.
Sales Automation
Clay
Best when you need a flexible GTM workbench and have someone accountable for data quality.
- From
- $167/mo
- Setup
- Advanced
Best for
GTM engineers
Sales Automation
FullEnrich
Best for teams that need enrichment quality inside Clay, CRM, API, or phone-heavy outbound workflows.
- From
- $55/mo
- Setup
- Intermediate
Best for
Phone-heavy outbound
Sales Automation
LeadMagic
Best for technical teams that want one shared credit pool across email, mobile, company, and signal endpoints.
- From
- $49/mo
- Setup
- Advanced
Best for
Technical GTM teams
Buying criteria
What makes the cut.
The shortlist is intentionally smaller than the market. A tool belongs here only when its reviewed workflow overlaps the decision on this page.
- 1
Workflow fit
The tool has to solve the named job in a real outbound workflow, not merely mention it on a feature page.
- 2
Operator cost
We weigh setup, maintenance, credits, seats, and handoffs alongside the headline subscription price.
- 3
Evidence quality
Pricing and product claims come from the reviewed records and carry visible caveats when evidence is incomplete.
Side-by-side
The decision table.
| Tool | Score | Starting price | Best fit | Watchout |
|---|---|---|---|---|
| Clay | 8.1/10 | $167/mo | GTM engineers | Actions/Data Credits can get expensive |
| FullEnrich | 7.9/10 | $55/mo | Phone-heavy outbound | Slider pricing needs scenario confirmation |
| LeadMagic | 8/10 | $49/mo | Technical GTM teams | Requires endpoint planning |
Keep exploring
Related comparisons guides
Instantly vs Smartlead vs Lemlist
Instantly optimizes for speed, Smartlead for operator control, and Lemlist for personalization. This is the shortlist when a basic two-tool comparison hides the real tradeoff.
Open guideApollo vs Hunter vs Snov.io
Apollo is the broad database, Hunter is the clean specialist, and Snov.io is the compact finder-plus-outreach suite. The right choice depends on whether breadth or workflow simplicity matters more.
Open guideExpandi vs Dripify vs Waalaxy
These tools overlap on LinkedIn sequences but differ in agency controls, inbox workflow, multichannel depth, and pricing. Account safety remains an operating constraint with every option.
Open guideTaplio vs AuthoredUp vs Postiv AI
Taplio leans toward growth, AuthoredUp toward editorial control, and Postiv AI toward source-grounded B2B content workflows. Choose based on the publishing system, not the AI headline.
Open guide