Integration guide
Outbound tools that work with Clay
Tools commonly paired with Clay for verified data, enrichment endpoints, campaign activation, and workflow handoffs.
Shortlist size
5
Reviewed options, connected to full verdicts and current pricing notes.
The shortlist
Start with fit, then price.
Sales Automation
LeadMagic
Best for technical teams that want one shared credit pool across email, mobile, company, and signal endpoints.
- From
- $49/mo
- Setup
- Advanced
Best for
Technical GTM teams
Sales Automation
FullEnrich
Best for teams that need enrichment quality inside Clay, CRM, API, or phone-heavy outbound workflows.
- From
- $55/mo
- Setup
- Intermediate
Best for
Phone-heavy outbound
Email Finders
Findymail
Best for operators who would rather pay for verified results than clean up bounce damage later.
- From
- $99/mo
- Setup
- Intermediate
Best for
Clay users
Cold Email
Smartlead
The stronger pick for operators who care about inbox control and client scale.
- From
- $39/mo
- Setup
- Intermediate
Best for
Agencies
Cold Email
Instantly
Best when you need volume fast and can keep the sending system tidy.
- From
- $47/mo
- Setup
- Beginner-friendly
Best for
Founders testing offers
Buying criteria
What makes the cut.
The shortlist is intentionally smaller than the market. A tool belongs here only when its reviewed workflow overlaps the decision on this page.
- 1
Native or bridged?
We distinguish a direct product integration from Zapier, webhooks, CSV handoffs, or a custom API workflow.
- 2
Direction matters
Check what data moves each way, which object owns the truth, and how updates or failures are handled.
- 3
Verify the plan
Integrations are often gated by tier, credits, seats, or admin permissions. Confirm current vendor terms before rollout.
Side-by-side
The decision table.
| Tool | Score | Starting price | Best fit | Watchout |
|---|---|---|---|---|
| LeadMagic | 8/10 | $49/mo | Technical GTM teams | Requires endpoint planning |
| FullEnrich | 7.9/10 | $55/mo | Phone-heavy outbound | Slider pricing needs scenario confirmation |
| Findymail | 8.1/10 | $99/mo | Clay users | Lowest paid entry varies by the selected credit allowance |
| Smartlead | 8.4/10 | $39/mo | Agencies | Add-ons can change the real bill |
| Instantly | 8/10 | $47/mo | Founders testing offers | Monthly Growth is $47; $37.60/mo is annual-effective |
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