Buffer review
A steady social scheduler for teams that publish on LinkedIn and other channels from one calendar.
- Scheduler
- Social Media
- LinkedIn Publishing
- Analytics
- Team Workflow
- API
Verdict
Worth testing
From
$5/channel/mo
Setup
Beginner-friendly
Best fit
Multi-channel teams
What is Buffer?
Buffer is a multi-channel social publishing platform with LinkedIn scheduling, ideas, AI assistance, analytics, and team workflow features.
It is not a LinkedIn specialist, but it is reliable for teams that need a simple calendar across multiple channels.
Who it's for
Marketing teams and founders who need a dependable scheduler across LinkedIn, X, Instagram, Facebook, and other channels.
- Startups
- Scale-ups
- SMBs
- Mid-market
- Enterprise
Key features
- Multi-channel scheduling
- Ideas
- AI assistant
- Basic and advanced analytics
- API access
- Hashtag manager
- First comment scheduling
- Team roles
Pricing
From $5/channel/mo · Free plan available; 14-day trial on paid plans
Free
$0
forever
- 3 channels
- 10 scheduled posts/channel
- Basic analytics
Essentials
Popular$5
per channel/month annual
- Unlimited scheduled posts
- Advanced analytics
- Hashtag manager
Team
$10
per channel/month annual
- Unlimited posts
- Team features
- More collaboration
Free plan exists, but the lowest paid entry is Essentials at $5/channel/mo on annual billing. Team is $10/channel/mo annual.
Operator notes
Buffer is the boring-good scheduler in this pillar.
Choose it when publishing consistency matters more than LinkedIn-specific growth hacking.
Watchouts
- Not LinkedIn-specialist
- Advanced LinkedIn analytics are limited
- Channel-based pricing can sprawl
Buffer alternatives
See all Buffer alternativesTaplio
From $39/mo
Best for creators and founder-led sales teams that want content workflow plus growth mechanics.
Read Taplio reviewAuthoredUp
From $19.95/mo
Best for serious LinkedIn writers who already know what they want to say.
Read AuthoredUp reviewSupergrow
From $19/mo
Best for creators and exec-content teams that want affordable AI plus workflow structure.
Read Supergrow reviewPostiv.ai
From $99/mo
Best for B2B founders and teams that want source-grounded AI content, strong carousels, and team LinkedIn workflow in one place.
Read Postiv.ai reviewHypefury
From $29/mo
Best for creators who publish across X and LinkedIn, not LinkedIn-only operators.
Read Hypefury reviewFrequently asked questions
Does Buffer have a free plan?
Buffer currently offers a free plan and a 14-day trial on paid plans. Confirm the latest allowance and terms before signing up because plan conditions can change.
Is Buffer best for LinkedIn analytics?
No. It covers basic social analytics, but LinkedIn specialists go deeper.