Sales Automation comparison
Clay vs Common Room
Clay is best when you need a flexible GTM workbench and have someone accountable for data quality. Common Room is best for companies with enough signal volume to justify a serious GTM intelligence platform. The decision comes down to which operating model fits the team.
Shortlist size
2
Reviewed options, connected to full verdicts and current pricing notes.
The shortlist
Start with fit, then price.
Sales Automation
Clay
Best when you need a flexible GTM workbench and have someone accountable for data quality.
- From
- $167/mo
- Setup
- Advanced
Best for
GTM engineers
Sales Automation
Common Room
Best for companies with enough signal volume to justify a serious GTM intelligence platform.
- From
- $2,500/mo
- Setup
- Advanced
Best for
Signal-based selling
Buying criteria
What makes the cut.
The shortlist is intentionally smaller than the market. A tool belongs here only when its reviewed workflow overlaps the decision on this page.
- 1
Features
Compare the capability that changes the workflow, not the longest feature list.
- 2
Pricing
Normalize billing cadence, seats, credits, and add-ons before comparing starting prices.
- 3
Best fit
Use setup burden, team size, and the main watchout to break a close score.
Side-by-side
The decision table.
| Tool | Score | Starting price | Best fit | Watchout |
|---|---|---|---|---|
| Clay | 8.1/10 | $167/mo | GTM engineers | Actions/Data Credits can get expensive |
| Common Room | 7.8/10 | $2,500/mo | Signal-based selling | Too expensive for casual outbound |
Keep exploring
Related comparisons guides
Instantly vs Smartlead vs Lemlist
Instantly optimizes for speed, Smartlead for operator control, and Lemlist for personalization. This is the shortlist when a basic two-tool comparison hides the real tradeoff.
Open guideApollo vs Hunter vs Snov.io
Apollo is the broad database, Hunter is the clean specialist, and Snov.io is the compact finder-plus-outreach suite. The right choice depends on whether breadth or workflow simplicity matters more.
Open guideExpandi vs Dripify vs Waalaxy
These tools overlap on LinkedIn sequences but differ in agency controls, inbox workflow, multichannel depth, and pricing. Account safety remains an operating constraint with every option.
Open guideClay vs FullEnrich vs LeadMagic
Clay is a workflow workbench; FullEnrich focuses on waterfall coverage; LeadMagic exposes a technical data layer. They can compete, but they can also occupy different layers of one stack.
Open guide