Sales Automation comparison
Clay vs FullEnrich
Clay is best when you need a flexible GTM workbench and have someone accountable for data quality. FullEnrich is best for teams that need enrichment quality inside Clay, CRM, API, or phone-heavy outbound workflows. The decision comes down to which operating model fits the team.
Shortlist size
2
Reviewed options, connected to full verdicts and current pricing notes.
The shortlist
Start with fit, then price.
Sales Automation
Clay
Best when you need a flexible GTM workbench and have someone accountable for data quality.
- From
- $167/mo
- Setup
- Advanced
Best for
GTM engineers
Sales Automation
FullEnrich
Best for teams that need enrichment quality inside Clay, CRM, API, or phone-heavy outbound workflows.
- From
- $55/mo
- Setup
- Intermediate
Best for
Phone-heavy outbound
Buying criteria
What makes the cut.
The shortlist is intentionally smaller than the market. A tool belongs here only when its reviewed workflow overlaps the decision on this page.
- 1
Features
Compare the capability that changes the workflow, not the longest feature list.
- 2
Pricing
Normalize billing cadence, seats, credits, and add-ons before comparing starting prices.
- 3
Best fit
Use setup burden, team size, and the main watchout to break a close score.
Side-by-side
The decision table.
| Tool | Score | Starting price | Best fit | Watchout |
|---|---|---|---|---|
| Clay | 8.1/10 | $167/mo | GTM engineers | Actions/Data Credits can get expensive |
| FullEnrich | 7.9/10 | $55/mo | Phone-heavy outbound | Slider pricing needs scenario confirmation |
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