Sales Automation comparison
Clay vs LeadMagic
Clay is best when you need a flexible GTM workbench and have someone accountable for data quality. LeadMagic is best for technical teams that want one shared credit pool across email, mobile, company, and signal endpoints. The decision comes down to which operating model fits the team.
Shortlist size
2
Reviewed options, connected to full verdicts and current pricing notes.
The shortlist
Start with fit, then price.
Sales Automation
Clay
Best when you need a flexible GTM workbench and have someone accountable for data quality.
- From
- $167/mo
- Setup
- Advanced
Best for
GTM engineers
Sales Automation
LeadMagic
Best for technical teams that want one shared credit pool across email, mobile, company, and signal endpoints.
- From
- $49/mo
- Setup
- Advanced
Best for
Technical GTM teams
Buying criteria
What makes the cut.
The shortlist is intentionally smaller than the market. A tool belongs here only when its reviewed workflow overlaps the decision on this page.
- 1
Features
Compare the capability that changes the workflow, not the longest feature list.
- 2
Pricing
Normalize billing cadence, seats, credits, and add-ons before comparing starting prices.
- 3
Best fit
Use setup burden, team size, and the main watchout to break a close score.
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